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AJ's Car of the Day: 1970 Mercury Cougar Eliminator

Car: Mercury Cougar Eliminator

Year: 1970

What makes it special: The Eliminator was the new top-of-the-line performance model of the Cougar lineup. It featured a blacked-out grille, special side stripes, front and rear spoilers, an optional Ram Air induction system, and a more performance-tuned suspension and handling package. It also came in a variety of bold colors, such as White, Bright Blue Metallic, Competition Orange, and Bright Yellow.

What made it famous: The variety of high performance engines that were available. The 300 hp, 351 "Cleveland" V8 was now available for the first time, though both the Cleveland and Windsor engines were available, ( if the buyer selected the base model 2-barrel motor.) The 390 4-barrel V8, the 428 Cobra-Jet and Boss 302 V8's were also available as options.

Why I would want one: This Cougar model to me is the most intimidating as far as looks, and has the widest spectrum of available performance powerplants for under it's long, Ram-Air hood. It's just a cool looking vehicle that just screams "The seventies" when you look at it.

Fun fact: The Cougar was important to Mercury's image for many years, and advertising often identified its dealers as being "at the sign of the cat." Female models holding big cats on leashes were used on Cougar ads in the early 1970's. TV and movie actress Farrah Fawcett was one of those female models that appeared in a 1975 TV ad for that year's Mercury Cougar model.


( 1970 Mercury Cougar Eliminator photo from autotraderclassics.com )

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  1. MichaelB_4967 posted on 01/14/2014 02:33 AM
    Hey AJ, excellent choice in Cougars!

    Couple corrections for you ~ the base engine in the Eliminator was the 351 4v. The non-Eliminator cougars' base engine was the 351 2v. 1969 Eliminators came with the 351W, while the '70 Eliminators stepped up to the 351C (again, both 4v engines).

    In 1969 you could only get your Eliminator in the four colors you mentioned. But in 1970 they added more color options, or you could special order any color Eliminator you wanted (there were only 26 "special order paint" Eliminators made).

    Ram Air was only optional with the 428CJ (and SCJ) engine. In 1969 the presence of ram air was designated in the car's VIN with an R as the 5th digit (hence "R-code" car). A 1969 non-ram air 428 would have a Q as the 5th digit. Now, in 1970 mercury dropped the R from the lineup. If you selected a 428 the VIN code would be a Q with or without Ram Air (but ram air was still an available option). This is a little-known difference between the Mustang and Cougar! The only way to verify a 1970 Q-code Cougar came with Ram Air is to check the documentation for that car via build sheet, original sales docs, Marti report and / or Eminger invoice.

    Be sure to check out the Cougar Eliminator Registry for more details on these awesome cars! http://eliminator.mercurycougarregistry.com/

    And if you want to check out my own Eliminator, pop by my "project thread", here; http://www.classiccougarcommunity.com/forum/viewtopic.php?f=41&t=2162
  2. taniaw posted on 07/02/2014 11:55 PM
    Questa miniaturizzazione Repliche orologi necessarie per l'integrazione delle funzioni calendario spinto al massimo, al Repliche Rolex fine di ottenere una linea sottile perpetual calendar non superiore a 4,05 mm di spessore. Questo movimento meccanico con carica manuale รจ dotato di una massa oscillante che le finiture sono particolarmente curate. Battendo a ritmo di 2,75 Hz (19'800 alternanze / ora), ha circa 40 ore di riserva di carica.
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