AJ's Car of the Day: 1970 Mercury Cougar Eliminator

Car: Mercury Cougar Eliminator

Year: 1970

What makes it special: The Eliminator was the new top-of-the-line performance model of the Cougar lineup. It featured a blacked-out grille, special side stripes, front and rear spoilers, an optional Ram Air induction system, and a more performance-tuned suspension and handling package. It also came in a variety of bold colors, such as White, Bright Blue Metallic, Competition Orange, and Bright Yellow.

What made it famous: The variety of high performance engines that were available. The 300 hp, 351 "Cleveland" V8 was now available for the first time, though both the Cleveland and Windsor engines were available, ( if the buyer selected the base model 2-barrel motor.) The 390 4-barrel V8, the 428 Cobra-Jet and Boss 302 V8's were also available as options.

Why I would want one: This Cougar model to me is the most intimidating as far as looks, and has the widest spectrum of available performance powerplants for under it's long, Ram-Air hood. It's just a cool looking vehicle that just screams "The seventies" when you look at it.

Fun fact: The Cougar was important to Mercury's image for many years, and advertising often identified its dealers as being "at the sign of the cat." Female models holding big cats on leashes were used on Cougar ads in the early 1970's. TV and movie actress Farrah Fawcett was one of those female models that appeared in a 1975 TV ad for that year's Mercury Cougar model.


( 1970 Mercury Cougar Eliminator photo from autotraderclassics.com )