AJ's Car of the Day 1970 Oldsmobile Rallye 350 Cutlass F-85
Car: Oldsmobile Rallye 350 Cutlass F-85 Post Coupe
What makes it special: It was what was known as a "Junior Muscle Car", created in response to the increasing hassles from insurance companies in their war with muscle cars, where performance cars with big motors were being dealt sky-high insurance premiums. In this particular case, it's one of only 160 2-door sedans out of 3,547 produced.
What made it famous: It's bright yellow paint scheme, which worked both for and against itself. Dealers found it hard to sell the Rallye 350's due in part to it's yellow painted bumpers, so some removed the painted bumpers and replaced it with chrome plated bumpers at the dealerships instead. Otherwise, the Olds consisted of option package W-45, which included blackwall tires, a W-25 fiberglass hood, an L74 350 V8 engine, N34 Custom Sport steering wheel, D35 sport mirrors, FE2 Rallye suspension, N10 dual exhaust and a W35 rear deck air spoiler.
Why I would want one: It's not very common. It sticks out in a crowd, it was produced in small numbers, and is very overlooked. That draws me to it...it's the underdog. You can't help but root for the underdog. Plus, it gave decent performance.
Fun fact: Reportedly, many Rallye 350's remained unsold into the 1971 model year. One insider claimed he remembers "a sea of bright yellow" brand-new, unsold Rallye 350's at an East Coast storage facility. Sad.
( 1970 Oldsmobile Rallye 350 Cutlass F-85 Post Coupe photo from barrett-jackson.com )