AJ's Car of the Day 1963 Mercury Monterey Breezeway

Car: Mercury Monterey Breezeway

Year: 1963

What makes it special: After a re-style of the Mercury line starting in 1961, the year 1963 brought the return of the famed "Breezeway" window, a powered reverse slanted rear window, first used on the Mercury Turnpike Cruiser and the 1958 through 1960 Lincoln Continental models. 

What made it famous:  It's distinctive reverse slant of the roof of the  “breezeway” option, which actually was a cost cutting measure. The breezeway window option was a gadget to make cooling the car's interior more affordable than the option of air conditioning.

Why I would want one: It wasn't a car that I was particularly fond of years ago, but I have warmed up to it. It's unique looking, not very common these days, and having the wind blowing past you like a wind tunnel's got to be kind of fun. And, as you can see in the photo...it does make for a cool looking street rod.

Fun fact: Mercury's gimmick worked, somewhat. Although sales of the full sized cars that year only increased by about 15,000 cars, 76% of all big Mercury's were Breezeways.

 

( 1963 Mercury Monterey Breezeway photo from barrett-jackson.com )