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AJ's Car of the Day '73 Plymouth 340 Duster
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Car: Plymouth Duster 340

Year: 1973

What makes it special: Plymouth's Duster was the semi-fastback two-door coupe version of the Plymouth Valiant marketed from 1970 to 1976. The car was a $15 million effort to update the compact Valiant for the 1970 model year. The Valiant badge appeared only on the first model year Dusters. The Duster was also positioned to compete with Ford's Maverick and the AMC Hornet both also introduced in 1970, and the slightly larger semi-fastback Chevrolet Nova introduced in 1968.

What made it famous: Following the design changes on the Valiant models, the Duster also received a new hood, grille, front fenders, bumpers, and taillights for 1973. Starting in 1973, the taillights were mounted from the outside and were trimmed in chrome. The top of the pecking order for Duster in 1973 again was the Duster 340, with a 240hp 340 cu in V8, available with everything from a column-shifted "Three-on-the-tree" or floor-shifted 3-speed manual, 4-speed floor-shifted manual to a 3-speed TorqueFlite automatic transmission. It had a 0-60mph time of 6.6 secs, and a quarter-mile time of 14.9 sec @ 90mph.

Why I would want one: Love Dusters. Great look, body lines. Plus, I've always been a fan of economy-based models that are given V8 engines. Instant hot rod material.

Fun fact: The Dodge version, the Demon, was rebranded "Dart Sport" in response to church groups opposition to the word, "Demon."

  • On Air Chaz & AJ 5:30-10am

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