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TOP 10: TV COMMERCIAL PRODUCT "SPOKESPERSONS" OF ALL TIME

The E-Trade baby will finally stop talking. In the investor site's new ad, the baby -- who looks like a harmless, adorable tot but talks like a character out of "The Wolf of Wall Street" -- is upstaged by a cat named Beanie that sings. The tot quits in disgust at the end of the ad. "That's it, I'm done. I'm out of here. Amateurs," the baby says in the ad. E-Trade confirmed it is "retiring" the baby and will go in a different direction with its next ads. E-Trade began its "talking baby" campaign in 2008 during the Super Bowl, at a time when online investing was not as common. Having a talking baby trade stocks was a way to show people that E-Trade's investing services were so simple even a baby could make money trading stock on the site. "It served its purpose when it first launched, to make it seem like anyone could trade online," said branding expert Allen Adamson, managing director of the New York office of branding firm Landor Associates. "But now online trading is so common the baby has lost its mission."

 

TOP 10: TV COMMERCIAL PRODUCT "SPOKESPERSONS" OF ALL TIME

 

1) RONALD McDONALD - McDONALDS HAMBURGERS **

http://www.youtube.com/watch?v=eFO9lv_T6EA

 

2) SPEEDY - ALKA SELTZER

 

3) THE MAYTAG REPAIRMAN - MAYTAG APPLIANCES **

http://www.youtube.com/watch?v=fH0xVkb7jXQ

 

4) COLONEL SANDERS - KENTUCKY FRIED CHICKEN

 

5) THE E-TRADE BABY- E*TRADE ** ( Commercial where he quits )

http://www.youtube.com/watch?v=brjwVz7uE-0

 

6) THE AFLAC DUCK- AFLAC INSURANCE

 

7) JOE ISUZU- ISUZU MOTORS CORPORATION **

http://www.youtube.com/watch?v=xFIcjfWvNYw

 

8) MR. WHIPPLE - CHARMIN INSURANCE

 

9) THE FRITO BANDITO- FRITO BRAND CORN CHIPS

 

10) MAYHEM - ALLSTATE INSURANCE **

http://www.youtube.com/watch?v=K0TFo8NsCt4

 

 

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