Brand Building Online and OfflineTuesday, December 4th from 7:00pm to 9:00pmGlen McDermott and Giulia Gouge These are the issues that will be addressed in-depth: • What is a brand? • What are the components of a brand? • How do you translate your brand to the online community? • A look at current industry best practices and case studies Glen McDermott of Red Rock Branding is an award-winning brand manager, with 21 years of domestic and international experience driving profitability for retail companies through creative branding and marketing. Known for increasing brand awareness and revenue through marketing campaigns that entice consumer engagement. Glen is a global business leader who has delivered double-digit growth to companies in Australia, Asia, and the US. Giulia Gambale Gouge has sixteen years in full-service marketing agency life. Giulia's love of stories brought her to SheSoSocial, LLC. Basically, she gives Small Business A Big Voice, putting the Social in Social Media for a variety of clients as consultant and/or blogger, cultivating business through relationships for Fair Haven Furniture, International Arts and Ideas Festival, Connecticut Orthopaedic Specialists, and United Way of Greater New Haven. The growth of social media is fascinating to her because it is a conversation changer, LITERALLY. Single Ticket 31.74