AJ’s Car of the Day: 1964 Cadillac Coupe De Ville

AJ’s Car of the Day: 1964 Cadillac Coupe De Ville

Car: Cadillac Coupe De Ville

Year: 1964

What makes it special: The DeVille was originally a trim level and later a separate model produced by Cadillac. De Ville received another facelift in 1964 and really a minor one. New up front was a bi-angular grille that formed a V-shape along both its vertical and horizontal planes. The main horizontal grille bar was now carried around the body sides. Outer grille extension panels again housed the parking and cornering lamps. It was the 17th consecutive year for the Cadillac tailfins with a new fine-blade design carrying on the tradition.

What made it famous: Performance improvements including a larger V8 was the main change for the model run. Equipment features were same as in 1963 for the most part. Comfort Control, a completely automatic heating and air conditioning system controlled by a dial thermostat on the instrument panel, was introduced as an industry first. The engine was bumped to 429 cu in), with 340 hp available. Performance gains from the new engine showed best in the lower range, at 20 to 50 mph traffic driving speeds. A new technical feature was the Turbo-Hydramatic transmission, also used in the Eldorado and the Sixty Special. A DeVille script above the lower belt molding was continued as an identifier. 

Why I would want one: It’s both a beautiful design and a powerful cruiser. The best of both worlds.

Fun fact: The last model to be formally known as a DeVille was the 2005 Cadillac DeVille, a full-size sedan, the largest car in the Cadillac model range at the time. The next year, the DeVille was officially renamed DTS.

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